Effective Ways to Market Millennials
In the marketing world, trends always come and go, and if you don’t know what motivates the target audiences, it will not be easy. The “millennials” or also known as “Generation Y” are people born between 1982 and the mid-1990s, who reached the age of 18 between 2000-2008. They are about 75 million, equal or a little more than the number of baby boomers (born between 1946 and 1964).
Advertising
Millennials are more skeptical in terms of marketing. As they have been raised with internet advertising and TV, they don’t typically respond to any traditional advertising and sales pitches. Sales Funnels Online is one of the trends for Millennials employees nowadays. You can try incorporating them if you’re trying to attract millennial customers.
Employment and Wealth
Because of the recession in the period when they left college after graduation or at an advanced age, the millennials had difficulty getting employed. Some live with their parents out of necessity or solely for convenience. They don’t have the amount of independence as boomers do before.
Because they are not married and usually living in a shared household, Millennials take account of going to spa or travel experience. They do desire owning a car, a house, and a family soon, but only when they can afford it.
Modern Technology 
Millennials are more tech-savvy than late generations though not as skilled as Gen Z, their younger counterparts. Millennials are the last generation to have grown up as non-natives to technologies like the Internet and smartphones, compared to Generation Z that can’t live without it.
Lifestyle
The millennials are more ethnically and racially different than previous generations. However, they can lead to setbacks and bias compared to those of Gen Z, who are not as inclined and only want everyone to get along. Most millennials are usually not married and have no children, so they enjoy life with TV, the internet, e-zines, and social media such as Twitter and Facebook. They don’t usually have a lot of possessions in them. This is due to the burden of going to college and paying a high percentage of student loans.
It has been hard for the millennials economically, which came in the middle of the 2008 crisis. This made them cautious about debt. If they need to buy something, they accumulate the shop and demand the value of the good.
