Reasons Why Original Research Beats Others in Content Marketing
When it comes to content marketing, there are a lot of different tactics that you can use to achieve success. One tactic that is often overlooked is conducting original research. Many believe that simply rewriting existing articles or curating content will be enough, but this isn’t always the case. Professionals at Mena Entrepreneur believe this is the way of success for 9 out of 10 big companies. So today, we’ll explore why conducting original research can help improve your content marketing success.
Improved Click-Through Rates
First off, let’s start with one of the most important things when it comes to content marketing click-through rates. Click-through rates are a key metric that measures how often people are clicking on your links and taking action. The higher your click-through rate, the more successful your content marketing will be. Original research has been shown to boost click-through rates by up to 50%. This is because people are more likely to click on links that offer new and unique information.
Enhanced Sales Message
Another reason why original research is so essential as the data you collect can help support your sales message. Suppose you can collect data proving your product or service is valuable. In that case, you’ll be in a much better position to sell it. This data can also be used to create compelling case studies and testimonials. Not only will this help improve your sales message, but it will also make it more believable.
Network Growth With Better Outreach
Conducting original research also allows you to grow your network. This is because you’ll need to reach out to other people to collect data. When you reach out to others, you’re building relationships and opening up the possibility for future collaborations. These relationships can be incredibly valuable and can help you in a number of different ways. In fact, many of the most successful businesses are built on relationships.
Primary Source for Information
Finally, conducting original research makes your site the primary source of information. This is because you’re the one who is collecting and publishing the data. When people see that your site is the go-to place for information on a certain topic, they’re more likely to visit it in the future. They’ll also be more likely to share your content with others. As you can see, there are several reasons why conducting original research can help improve your content marketing success. If you’re looking for a way to stand out from the competition, original research is a great option.
Not only will it help boost your click-through rates, but it will also make your sales message more believable. It’s also a great way to grow your network and make your site the primary source of information. So if you’re not already conducting original research, now is the time to start.
